They (guests) can pick it up (products) and put it down as many times as they want and then when they exit the store then their credit card is charged. It's a store," Chahal told this website in a phone interview. "If you didn't know, it looks like a game when you walk in, but it isn't. Where guests love the convenience of a frictionless shopping experience, the retailer and brands have enjoyed a new revenue opportunity. Rachel Chahal, director of amusement/eatertainment partnerships at the Coca-Cola Co., said the concept has been a win for customers, for Dave & Buster's and for the numerous brands involved. and Zippin, a provider of contactless checkout solutions to sports arenas and other venues, to bring the "Game & Go Micro Market" to life this past summer. If someone enters the market without opening the gate, an alarm sounds and flashes green and red lights and automatically texts the staff.Ī guest purchases snacks without having to check out.ĭave & Buster's food and beverage team partnered with The Coca-Cola Co. When unattended, the beer and wine cooler is locked.Ī camera monitors each product being purchased as the purchase is added to the guest's virtual basket. There are about a thousand SKUs.įor age restricted purchases, the guest shows their ID to an attendant. The opposite wall has additional snack shelves. One wall has a beer cooler, two beverage coolers and a set of snack shelves. Signs instruct guests to swipe their credit card or download a payment app. The market is a rectangular shaped space sectioned off by Plexiglass walls and an "open" roof with security cameras attached. One wall offers snacks and beverages, including alcoholic beverages. "Innovation is critical in the entertainment business and our new Game & Go Micro Market is truly state of the art," Brandon Coleman III, senior vice president and chief marketing officer at Dave & Buster's, said in a prepared statement. Patrons can enter the walled off market by tapping their credit card at a reader, grab a snack or beverage and exit at the designated walk-out lane. ![]() ![]() "The Aptus team has done a great job making a complex implementation process as seamless as possible."įor more on this topic, visit the distributor/ISO/IAD research center.An evening or afternoon at the local entertainment center often includes refreshments, which is why many, if not most, such businesses offer on-site foodservice.īut taking a break from the action to get a snack often requires going to a service counter or taking a seat in the dining section.ĭave & Buster's in Hollywood, Florida has eliminated that friction point with its first "Game & Go," a checkout-free market located right in the main gaming area. "Customer service from Aptus Financial has been stellar," said Joe DeProspero, vice president of finance for Dave & Buster's. "We are excited to partner with Dave & Buster's to offer its customers access to cash in an efficient manner in one of the most exciting family entertainment venues in the nation," said Rick Holt, president of Aptus. Oregon-based Aptus currently operates about 3,500 ATMs nationally, providing turnkey operation and support. have announced a partnership in which Aptus will provide all Dave & Buster's locations with new ATMs and cash management services.Īptus has begun the deployment of more than 80 ATM's at Dave & Buster's locations throughout the United States, with a planned completion date for the project of June 30th. ATM distributor Aptus Financial and restaurant chain Dave & Buster's Inc.
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